Earned Media
When done right, social media and traditional media go hand in hand.
As a communications professional, I’ve helped attract local, nation and international media coverage for the City of Tampa and freelance clients including coverage from CNN Politics, Smart Cities Dive and the Food Network.
Story on how the City of Tampa used TikTok to reach Gen-Z during the COVID-19 pandemic.
CNN POLITICS
Cities tap TikTok to squash Gen Z's COVID-19 misconceptions
Smart Cities Dive
The City of Tampa attracted national and international news coverage for our strategic communications plan throughout the COVID-19 pandemic. As the Communications Strategist, I was able to leverage platforms like TikTok and Instagram Reels to reach Gen-Z users with critical public health information.
CRISIS COMMS DURING COVID19
Recycling Jiggle
The City of Tampa leveraged a viral TikTok trend to educate residents on recycling. In addition receiving over 100k+ views on Instagram Reels, the video also earned media attention, being featured on WFLA, FOX 13 and other news outlets. Check out these fun local clips!
Solar Sidewalk
An Instagram Reel highlight a City of Tampa Smart Mobility project led to nearly $50k in earned broadcast media value according to a 30-day ZenCity report. The reel showcased Tampa’s innovative approach to building a more sustainable and resilient city via a “Solar Sidewalk.” Shortly after posting the Instagram reel, local and national media outlets contacted the city to feature the sidwalk through their channels.
Media coverage included:
As a freelance social media manager for Big Ray’s Fish Camp, a local seafood shack in Tampa, I was able to help the restaurant land an episode on Big Food Bucket List, which airs on the Food Network.
A producer from Food Network Canada reached out via Big Ray’s Instagram showing interest in featuring the restaurant in an upcoming season. I was able to work with the production team to provide a sales kit, facilitate the contract and organize the video shoot. This was a fantastic experience working with an international network to showcase a Tampa treasure.
FOOD NETWORK: Big Ray’s Fish Camp on Big Food Bucket List
Pictured: Big Food Bucket List host, John Catucci, and Big Ray’s Fish Camp owner, Chef Raymond “Nick” Cruz